SAM BROCATO | Owner
Sam Brocato stands as a leading hair designer and product visionary, leaving an indelible mark on the profession he loves. With decades of expertise, boundless creativity and passion in hairstyling, and product innovation, Sam is a trailblazer in the beauty industry.
With a career that spans across generations, Sam's commitment to elevating the salon industry is palpable. Early on, he wrote a best-selling book, Beautiful Business, offering insights that ignited change and inspiration within the salon business community. His journey as a hairdresser, artistic educator, motivational speaker, and visionary has taken him around the globe, sharing his wisdom and igniting the spark of creativity wherever he goes. A litany of accolades, including Editorial Stylist of the Year and Lifetime Achievement Awards from NAHA, World's Top Hairstylist Award, and induction into London's Hairdresser Hall of Fame, speak volumes about Sam's influence and innovation.
Beyond the limelight, Sam's heart is deeply entwined with the beauty industry. A 20-year member of YPO/WPO, he remains active in esteemed organizations like the Professional Beauty Association and Intercoiffure, serving as a board member. Recently, Intercoiffure Mondial bestowed him the prestigious Knight Award from the Council of the Ordre de la Chevalerie.
The roots of Sam's success trace back to his native Louisiana, where he built a thriving salon and school empire. The journey led him to New York City, where in July 2008, he unveiled Sam Brocato Salon, a haven of beauty nestled in the heart of SoHo. As a master hairdresser, Sam's hair design philosophy takes center stage at his salon. His focus is on creating healthy, ready-to-wear hair using his iconic techniques.
With certifications as a formulator in organic hair and skin product development and aromatherapy, Sam is a pioneer in innovation to beauty and well-being. His hair care line, Together Beauty®, is a testament to his commitment to clean, innovative, toxin-free formulas, making beauty a sustainable choice.
Sam's disdain for formaldehyde-laden straightening products led to the creation of SuperHair, a formaldehyde-free smoothing system that's as effective as it is non-toxic. His latest crusade to promote a healthy scalp and prevent hair loss is yielding a bounty of new BETA X TOGETHER® products, including Scalp Theory and Feed Your Head.
You'll find Sam at Sam Brocato Salon, designing hair for his NYC clientele and tirelessly innovating new product formulations on any given day. For Sam, it's all about great hair and meaningful connections. It's the driving force that spurred the opening of his first salon, and it continues to inspire him today.
Certified: SuperHair™ Smoothing Treatment, Permanent Waves
Pronouns: He/Him
Haircut: $290